Hillary Clinton should have succeeded with her campaign on the internet. Let’s face it – it was her husband’s VP Al Gore who invented the internet – remember? SEO or Search Engine Optimization (Not - Some Entitled Opportunist) was a big missing for Hillary and her campaign. Just having a web site doesn’t exactly mean you’re in the game. Perhaps hiring young, smart, internet savvy folks would’ve been a good move. Interesting that McCain – at his advanced age – beat Hillary big time when it came to web marketing. Obama really excelled in this arena. Here’s an excerpt from internet advertising site Adotas:

Hillary Clinton’s defeat has been widely dissected and analyzed with widely different findings – but one common theme has emerged. Clinton’s online strategy was a flop; Barack Obama and John McCain had her beat from the get-go.As one political analyst told The San Francisco Chronicle, the qualities that could help propel a successful digital campaign (flexibility, authenticity, etc.) aren’t necessarily hallmarks of Clinton’s personality.

“It’s like the Clintons, both of them, had sort of a ‘Sunset Boulevard’ thing going on,” George Washington University Professor and new-media analyst Michael Cornfeld told The Chronicle. “They were silent screen stars who couldn’t make the transition to talkies.”

McCain and Obama’s campaign greatly benefited from utilizing search advertising. Clinton missed the boat. Too little, too late. The war wages on between Obama and McCain:

Obama is broadening his online strategy and is building a team of cyber strategists who will form an online “war room” to report and react to incorrect rumors proliferating in chain e-mails or on blogs.

McCain, for his part, recently joked to supporters at a lunch in Richmond, Virginia that he’s using Google to research possible vice presidential candidates.

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